FullTilt Poker

A new casino experience for the world's leading online poker site
FullTilt wished to relaunch FullTilt.com, to provide an improved multichannel user experience in tandem with a brand refresh and launch of a new online casino offer.

Agency

Else

role

Design Lead

date

2015

Location

London

HOme page

evolving the design direction
In tandem with concepts being refined and agreed upon with the client, we began to develop a tool kit - this atomic approach meant that once the design direction had been signed off, we were armed with a robust style guide to roll out across multiple components.

building a component library

filtering

EXAMPLE PAGES COMPRISED FROM A VARIETY OF COMPONENTS

wallet widget
Post login, a side widget allows the player to access their vital information as well as recieving incentivised recommendations based on their playing habits.

account info

insentive component

promoted game

LEFT TO RIGHT: BrowsE page Grid view, LIST VIEW, Game play page

browse carousel

game tiles
The design of the game blocks still needed to evoke the sense of real world game play (we discovered this during our research phase) so a tiny bit of skeuomorphism snook in. Sssh don't tell anyone. Hover state of a game tile reveals game statistics including player count, stakes and user ratings.

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