Evolving the Design Direction
Beginning with broad strokes we began to narrow and define our design fundamentals. We started to translate the Investec brand identity into an interaction language - we even went and studied zebras in order to capture the essence of their behaviour online. I know a lot about zebras now.
An atomic design approach meant that at the end of this 3 month period we had created and agreed on with the stakeholders, a robust style guide upon which we could start to deliver component designs.
After our ideation period in London, our entire experience and design team headed out to the Investec head office in Johannesburg which we would call home for the next 6 months. This made it easier for us to have constant contact and review sessions with the major stakeholders within the bank.